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Hershey's Owner Makes Final Push To Help WI Breast Cancer Coalition

Chris Liebe says sales of 'Eat for the Cure Cakes' slow so far.

For the entire month of October, Hershey's Ice Cream of West Islip has been donating 50 percent of their "Eat for the Cure Cakes" proceeds to the .

However, Chris Liebe, who recently purchased the store with his wife, said the sales have been significantly lower than he had hope for.

"Unfortunately, the response hasn't been as good as I thought it might be," he said. "So far, we've sold, I'd say, no more than 10.  Like I said, I'm disappointed with that number.  I thought it'd be a lot better."

The cakes, which are decorated with pink ribbons and pink flowers, are being sold for $19.99, with $10 going to the coalition. 

"It's our way of giving back," he said.  "I was affected by breast cancer with my grandmother.  We came up with the idea for the cakes and want to donate the money to a local organization.

"It is the first time it's being done, though. Maybe next year when we do it, it will generate a greater response."

Margaret Campise October 22, 2011 at 09:14 PM
A big "Thank You" from all of us at the West Islip Breast Cancer Coalition to Chris for doing this promotion in receognition of Breast Cancer Month, and donating the money to our Lend A Helping Hand program. Please patronize Hershey's Ice Cream of West Islip and help Chris help US! Thank you, Margaret Campise

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