Hershey's Owner Makes Final Push To Help WI Breast Cancer Coalition

For the entire month of October, Hershey's Ice Cream of West Islip has been donating 50 percent of their "Eat for the Cure Cakes" proceeds to the .

However, Chris Liebe, who recently purchased the store with his wife, said the sales have been significantly lower than he had hope for.

"Unfortunately, the response hasn't been as good as I thought it might be," he said. "So far, we've sold, I'd say, no more than 10.  Like I said, I'm disappointed with that number.  I thought it'd be a lot better."

The cakes, which are decorated with pink ribbons and pink flowers, are being sold for $19.99, with $10 going to the coalition. 

"It's our way of giving back," he said.  "I was affected by breast cancer with my grandmother.  We came up with the idea for the cakes and want to donate the money to a local organization.

"It is the first time it's being done, though. Maybe next year when we do it, it will generate a greater response."